The company follows a performance management programme that includes team and individual goal setting, twice yearly reviews, career discussions and training and mentorship programmes, amongst other initiatives. This is to inspire a culture of performance based on the needs of our customers, empathy for people, honest and ethical behaviour and a passion for the brands we work on – all of which advance our excellent reputation amongst our stakeholders.
1969 – Swaziland Breweries is established in Matsapha with 21 employees, four of which are German. South African Breweries (SAB) owns the company with 100% shareholding.
1981 – Swaziland Breweries directors open a new wing of the business in Manzini that specialises in traditional brews. Imvelo becomes the equivalent of South Africa’s Chibuku, and Imphilo the equivalent of Mageu. They call this wing Ngwane Breweries. SAB brings up a need for local ownership and, together with the then Ministry of Industry and Commerce and Tibiyo Taka Ngwane, a 40% shareholding is agreed upon.
1984 – Swaziland Breweries penetrates the Swazi market even further by targeting the soft-drink market, and the Swaziland Bottling Company is born.
1995 – To optimise costs, all three companies merge under one roof.
2003 – The amalgamated companies are renamed Swaziland Beverages.
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